Bollywood Social Online

Bollywood (Hindi: बॉलीवूड) is the informal term popularly used for the Mumbai-based Hindi language film industry in India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the Indian film industry. Bollywood is the largest film producer in India and one of the largest in the world.

Besides being popular among the India diaspora, such far off locations as Nigeria to Egypt to Senegal and to Russia generations of non-Indian fans have grown up with Bollywood during the years, bearing witness to the cross-cultural appeal of Indian movies.Over the last years of the twentieth century and beyond, Bollywood progressed in its popularity as it entered the consciousness of Western audiences and producers.

India, Bollywood. Using novel and original data, the paper argues that as the world's biggest commercial film cluster and a conspicuous growth phenomenon, Bollywood can be seen as a paradigmatic case for developing general insights into indigenous growth of industries in emerging economies. The paper demonstrates how the existence of a well-defined and geographically centered social network among producers, directors and other key roles in filmmaking in Mumbai influences the evolution of a ‘Bollywood model’ of filmmaking remarkably different from Hollywood's. The paper adds to social network perspectives in evolutionary theory by suggesting that, given certain social network structures, policy regulation and other environmental factors may be instrumental for industry evolution.

A recent Bollywood movie brings problems such as political motives, ignorance and corruption in India to the fore. Many social entrepreneurs working at the BoP in emerging economies often encounter these problems.

Bollywood Social Online